1. Information We Collect

We may collect the following types of personal and usage information:

• Personal Data You Provide: Name, email, phone number, mailing address, account credentials, subscription/payment info, demographics.
• Data Collected Automatically: IP address, device info, viewing habits, interaction behavior, location data, cookies & tracking tech.
• Third Party Sources: ISPs, TV manufacturers, mobile carriers, marketing partners, analytics providers.

2. How We Use Your Information

• Personalize your experience
• Recommend content
• Manage subscriptions and payments
• Improve and analyze service performance
• Display relevant ads (if applicable)
• Ensure fraud prevention and legal compliance

3. Sharing Your Information

• Service Providers: For analytics, billing, support
• Marketing Partners: For promotional outreach (with consent)
• Advertising Partners: For targeted ads (if applicable)
• Legal/Security Entities: To comply with law or prevent abuse

We do not sell your personal information.

4. Your Rights and Choices

• Access, correct, or delete your personal info
• Manage cookies and ad preferences
• Opt out of marketing communications
• Request data deletion via info@shelftv.com

We comply with GDPR and other global privacy regulations when processing international transfers.

5. Data Security & Retention

• Security Measures: Physical, administrative, and technical protections
• Retention Policy: Data is retained for as long as necessary for legal, financial, or analytic purposes

6. Children’s Privacy

Shelf TV is not intended for children under 13. We do not knowingly collect data from minors. If discovered, data will be deleted immediately.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available at this URL with the latest effective date. Continued use implies acceptance.